From farmer’s market to Whole Foods Market, the fast growing salsa company required a upscaled brand that communicated their dedication to high-quality products with bold flavors.

Branding for the Refined Palate.

The upstart salsa company was making a big splash with their artisan salsas and guacamoles. Fast growth necessitated a new brand that communicated their dedication to high-quality products with bold flavors. So we focused on the hand-picked ingredient sourcing that differentiates “The Chica” to stand out in the saturated salsa marketplace.

Promoting the Fun
Chica de Gallo is locally famous for a relentless pursuit of big, bold flavors. They need promotional materials that reflected the fun approach they take to the Chica lifestyle.

The Logo Gets Personal
When it came to giving the identity a high end flavor, we needed a silhouette for the logo. Employing the profile of the actual “Chica” who creates the recipes made the logo a personal endeavor. Now that’s standing behind your product!