Innovation is at the core of what Peak Organic Brewing has always been about. We worked closely with their team to develop new brands that met the ever-changing needs of the craft beer consumer while reinforcing their market position.

Updating a Maine Tradition.

Blueberry ales are a staple for all Maine breweries. So you better have good one! For Peak’s new brand, we pulled from local storytelling to create a beer that utilities nostalgia to personify the trustworthiness of the beer inside.