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Athena San Diego

Expanding Possibilities

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Athena is the premier organization for promoting professional growth for women in STEM (Science, Technology, Engineering, Mathematics) in San Diego. They required a new initiative aimed at increasing membership numbers in younger demographics. We created a campaign encouraging involvement across multiple touch points that amplified Athena’s brand message in a fresh, consistent manner.

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Social Engagement
Leveraging the hashtag #AthenaSanDiego proved to be a driving force behind the campaign. This approach effectively reached the desired younger target audience by aligning Athena with industry-specific events that multiplied the organization’s relevance.

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