The all-natural pie maker required an upscale brand that embodied their high-quality, unique flavor profiles while embracing the convenience of the frozen meal category.

Standout Natural Brand Takes Flight

We created an identity and packaging program that stayed true to Blackbird’s core values. The underlying refined sensibilities proved a strong point of difference on-shelf in a category overrun with close-up photography and loud colors.

Singing Their Praises

In such a niche category, it was essential to create an identity that personified the company’s mission of delivering delicious, natural meals. We developed a blackbird icon that utilized a fork for wings, giving the mark a powerful double meaning that resonated with category consumers.