Despite decades of success, growing competition meant CSCA needed to reinvigorate their brand in a way that spoke to the modern culinary professional while staying true to their roots.

A Rebrand for the Ages

CSCA hadn’t update their identity since it was founded in 1970. Our rebrand aligned their growing service offerings, better positioning them to compete on a national level. By baking their three core offerings (Professional Programs, Cooking Classes and Private Events) into the new whisk identity, we better communicated how intertwined all three educational pillars are for their clientele.

A Website Built to Attract

We developed a website that not only leveraged the beauty of the culinary arts, but one that was optimized to drive conversion rates across diverse product categories and audiences. The resulting website redesign increased traffic by 300% and drove new and repeat sales that continue to climb year over year.

Empowering Online Education

We had the privilege of filming and producing four engaging, hour-long lessons that showcase the expertise of CSCA’s world-class instructors. These lessons serve as a gateway into the broader cooking school experience, offering virtual cooking demonstrations and expert guidance. Our content helped CSCA students develop practical culinary skills and deepen their knowledge, while the flexible online platform empowers learners to advance at their own pace.