Despite decades of success, growing competition meant CSCA needed to reinvigorate their brand in a way that spoke to the modern culinary professional while staying true to their roots.

A Rebrand for the Ages

CSCA hadn’t update their identity since it was founded in 1970. Our rebrand aligned their growing service offerings, better positioning them to compete on a national level. By baking their three core offerings (Professional Programs, Cooking Classes and Private Events) into the new whisk identity, we better communicated how intertwined all three educational pillars are for their clientele.

A Website Built to Attract

We developed a website that not only leveraged the beauty of the culinary arts, but one that was optimized to drive conversion rates across diverse product categories and audiences. The resulting website redesign increased traffic by 300% and drove new and repeat sales that continue to climb year over year.

Harnessing the Power of Video

We created short commercials and social videos highlighting CSCA’s hands-on teaching approach. By shooting shorter clips, we maximized ROI across channels. Full-length ads showcased the CSCA education process, while hundreds of vignettes offered flexibility for repurposing as additional commercials or targeted social media promotions.

Timeless Sales Materials

The school had a proven track record of successful recruiting with it’s more traditional print materials. So we reimagined the brand architecture to invoke a high-end cook book motif focused on the end results of a world-class culinary education.