IGNITING THE PASSION
Cambridge School of Culinary Arts
Branding / Identity / Website / Video / Print
After decades of success, the Cambridge School of Culinary Arts decided it was time to refresh the brand in a way that spoke to the modern chef. Developing a strong brand strategy and applying that to all touch points was critical to the success in an increasingly crowded marketplace. The results were phenomenal, driving engagement and awareness while repositioning the school as a place of relevance for decades more to come.
A rebrand for the ages
The company hadn’t update their identity since it was founded back in 1970. Our rebrand aligned the growing service offerings and brought the school into the modern era of culinary training which better positioned them to compete with larger , national competitors.
Inclusive Approach
During the research phase, we discovered the school could better communicate their three core offerings: Professional Programs, Recreational Classes and Private Events. So we baked that into the new identity by creating a whisk that personified those three segments and how they are all interconnected.
Power of Video
We did a series of video shoots that served as a way to really maximize teh ROI across multiple channels. The full length commercial was built from multiple clips that show t he start to finish of a CSCA education. But the real power came from the 100’s of small vignettes that provided maximum flexibility and endless repurposing as additional commercials or hyper-targeted social media promotions.
Video is a powerful force in delivering important messages. And nothing is more visual and engaging than food being prepared. We developed short commercials and social videos to communicate their hands-on approach to teaching.
Maximizing the ROI
The company hadn’t update their identity since it was founded back in 1970. Our rebrand aligned the growing service offerings and brought the school into the modern era of culinary training which better positioned them to compete with larger , national competitors.
Maximizing the ROI
The company hadn’t update their identity since it was founded back in 1970. Our rebrand aligned the growing service offerings and brought the school into the modern era of culinary training which better positioned them to compete with larger , national competitors.
Website
We thoughtfully sourced photography that captured those little moments when you know it’s the right fit. As a startup, it was for important for Aspyre to deliver a level of professionalism while staying on budget.
Curated Brand Look
We thoughtfully sourced photography that captured those little moments when you know it’s the right fit. As a startup, it was for important for Aspyre to deliver a level of professionalism while staying on budget.
