With game-changing technology, Emerge Diagnostics needed to align their brand with a bold trade show campaign and realigned marketing and sales materials.

Changing the Conversation
A major component of this rebrand was a bold trade show campaign, designed to increase visibility and establish a stronger brand presence at key industry events. The messaging was focused on cost-savings and operational efficiency, with a visual strategy that illustrated how their technology could streamline processes in a relatable way. By simplifying the conversation and focusing on tangible benefits, the booth became a central point for industry dialogue.

Singular Vision
Alongside the trade show campaign, we redefined Emerge’s internal marketing materials, ensuring that the language and design were consistent across all platforms. We developed sell sheets and collateral that reinforced the company’s position as a leader in healthcare innovation. This cohesive approach helped Emerge Technologies communicate their value proposition more clearly, accelerating their reach to new customers and partners.