A leader in superfood category, Xiomega was introducing their products to the U.S. market and needed to elevate their offerings from mere ingredients to a lifestyle choice.

Powerful DNA of Superfoods
An aggressive sales strategy meant the design look and feel had to be flexible across many categories. So we developed a core group of colors, typography and layout that could be interchangeable based on the product category. The result was a brand architecture that was immediately recognizable as Xiomega, but that allowed for category specific personality.